Communicating Investment Proposals to Corporate Decision-Makers
作者:
RobertF. Klausner,
期刊:
The Engineering Economist
(Taylor Available online 1971)
卷期:
Volume 17,
issue 1
页码: 45-55
ISSN:0013-791X
年代: 1971
DOI:10.1080/00137917108902699
出版商: Taylor & Francis Group
数据来源: Taylor
摘要:
Effective communication of capital investment proposals can be critically important to an engineer's professional development. Engineers frequently have difficulty developing this effective communication, however, primarily because they lack a clear understanding of the corporate decision-makers' commercial perspective and related informational needs. The decision-makers' perspective and the capital budgeting process are explored and several communication strategies are suggested to assist the engineer in more effectively presenting his capital investment proposals. The value of communication technique and the importance of recognizing and dealing effectively with certain psycho-social factors in inter-personal communication are briefly described.
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