The impact of both the static and dynamic visual complexity of a half‐hour sequence of “Sesame Street” segments upon viewers' visual attention, recall, and recognition are assessed in this study of 48 four and five year olds. Previous research has produced inconsistent results with respect to the links among the three sets of variables in this observational learning process. Results of a path analysis indicated strong negative relationships between static complexity and all three viewer variables, positive relationships between dynamic complexity and both attention and recognition, and between attention and both types of learning. No significant relationship emerged between dynamic complexity and recall. Implications for television production aimed at young children are disc