AbstractThe paper shows that agriculture is one of the United Kingdom's largest industries. It would therefore be expected that O.R. could have made a significant contribution to decision making. But achievements in practice have been disappointingly small. The industry comprises of a large number of small individual businesses which do not permit specialisation in management functions. Consequently, technical advice and much R and D is provided from public funds. O.R. applications for agriculture have mainly been developed by Universities, Colleges, State Advisory Services and QUANGOS.The paper discusses some techniques used in agriculture—linear programming, dynamic programming and simulation—and outlines some problems encountered with these. Other techniques have had limited uptake and application. Reasons for the disappointing impact of O.R. are discussed as a set of problems-those specific to farmers and their systems; those specific to computer use; problems in recruiting and training O.R. specialists and problems in communication.