Researchers have become increasingly interested in the role of counselor intentions in the psy‐chotherapeutic process. This interest is rooted philosophically in a recognition that to understand human action, we must also understand motivation and intention. The author traces recent concepts of intentions and proposes a model that locates intentions on a continuum of counselor strategy. Techniques for measuring intentions are discussed, with an emphasis on reliability and validity problems. Published empirical studies are reviewed through 1991; a lack of findings of practical or theoretical significance are traced to methodological and design problems. Implications for practice are discussed, and recommendations for future research are suggeste