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Strategic planning for nursing homes: A market opportunity analysis perspective

 

作者: Joby John,   Allan Miller,  

 

期刊: Health Care Management Review  （OVID Available online 1989）
卷期: Volume 14, issue 4  

页码: 11-19

 

ISSN:0361-6274

 

年代: 1989

 

出版商: OVID

 

数据来源: OVID

 

摘要:

Market opportunity analysis is a framework for systematic strategic planning involving the analysis of demand, market segments, competition, industry, and channels of referrals. This approach enables nursing homes to select target markets and to design marketing programs to attract those target markets.

 

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