A Guttman type scale, constructed to assess the direction and intensity of cultural involvement, was applied to a probability sample of 1,297 adult inhabitants of 85 communities in The Netherlands. The scale correlates positively with religious denomination, educational level, intensity of contacts with mass communication media, and social participation in organizations. Living in big cities, mixed marriages, migration, and symptoms of reference-group disintegration are all associated with extreme scores on the scale. People with these attributes either get more involved in the cultural system than the average, or they lose conventional beliefs and convictions. The theories of social confrontation, cultural contacts, and social upheaval are discussed to account for these associations.