The effects of density, temperature, and velocity gradients on four‐wave mixing (FWM) in a plasma are investigated. A fluid model is used in which the stimulated Brillouin terms are included, but pump depletion is neglected. The steady state phase conjugate reflectivity and signal transmission coefficients are calculated and discussed for both degenerate and resonant FWM. The substantial effects of inhomogeneity on the use of FWM as a plasma diagnostic are discussed.