ABSTRACTThe effect of text structure on the reading process and recall performance was examined. Adult readers’ eye movements were monitored when they read coherently and incoherently structured texts (N=19). Incoherence was brought about by changing the sentence order in the middle paragraphs of the two stimulus texts. Each subject read and learned one text in a coherent and the other in an incoherent form in two experimental sessions. Immediate free recall followed the reading. The eye movement data showed that during the first pass reading, i.e. initial reading of a sentence until the end of the sentence is reached, structurally incoherent text segments attracted the largest number of regressive fixations, and, hence, were given more visual attention than coherent text segments (indicated by the total duration of fixations). On the other hand, more rereadings, i.e. all fixations made after the first pass reading but before moving away from the given sentence, were devoted to text segments resolving the incoherence. Textual incoherence was further found to lead to inferior recall. However, no clear‐cut correspondence between eye movement behavior and quantitative recall performance was fo