This paper presents a prototype of a simulation model based on cellular automata (CA), and multicriteria evaluation (MCE) and integrated with GIS. Specifically, a method, analytical hierarchy process (AHP), of MCE is used here to derive behaviour-oriented rules of transition in CA. A ‘tight' integration strategy is adopted, which means that the modules of MCE and CA are written in the C programming language and built within ARC/INFO GIS. Designed to run on a workstation Unix SimL and fully utilizes the graphical user interface (GUI),which allows the modelto be driven by menusand automate the simulation of land conversion in the urban-rural fringe. The combination of three elements, GIS, CA, and MCE, has several advantages: visualization of decision-making, easier access to spatial information, and the more realistic definition of transition rules in CA.