AbstractThe absence of a previous large‐scale investigation into educational television and the curriculum for young children necessitated establishing appropriate research procedures. This paper describes the salient features of the pilot study phase. A descriptive methodology based on questionnaire replies and classroom observations was resolved, but the work highlighted the desirability for constant contact with the participating teachers and the need for in‐service education. The alignment of in‐service education with research is examined and accepted providing the in‐service elements are taken into account and not allowed to bias the research f