Book Reviewed in this article:RETAILINGCosts and Competition in Retailing. By W.G. McClellandRESEARCH AND DEVELOPMENTOrganizing the R&D Function. By AlexanderO. Stanleyand K. K. WhiteThe Organization of Research Establishment. Edited by SirJohnCock‐CroftResearch Management: Principles and Practice. By J. E. WaltersEDUCATION AND TRAININGSelecting and Training the Training Officer. By NancyTaylorIncidents in Applying Management Theoy. By RichardN. Farmer, BarryM. Richmanand WilliamG. RyanProblems in Business Administration. By ThomasCicchinoRaymondPolicies for Management Edutation. Edited by ArthurHendersonThe Academic Teaching of Management. Edited by DerekPughTotal Job Training. By PaulM. StokesTechniques of Leadership. By AurenUrisWriting the Executive Report. By RalphIronmanECONOMICSPreface to Econometrics. By M. J. BrennanThe Theory of the Firm. By K. J. Cohenand R. M. CyertBusiness GrowthBy R. S. Edwardsand H. TownsendComparative Management and Economic Progress. By R. N. Farmerand B. M. RichmanInvestment Proposals and Decision. By B. R. Williamsand W. P. ScottMANAGEMENT PERFORMANCEImproving Management Performance. By J. W. HumbleHow To Manage By Results. By DaleD. McConkeyWhat To Do About Performance Appraisal. By MarionS. KelloggManagers’ Peformance and Personality. By ThomasW. HarrellMANPOWER PLANNINGOrganization and Manpower Planning. By G. McBeathMANAGEMENT SYSTEMS AND METHODSThe Theory and Management of Systems. By Johnson, Kastand RosenzweigPlanning and Control Systems: A Framework for Analysis. By R. N. AnthonySystems Analysis: A Computer Approach to Decision Models. By ClaudeMcMillanand RichardF. GonzalezSystems Analysis for Business and Industrial Problem SolvingBy StanfordL. OptnerOperations Economy: Industrial Applications of Operational Research. By W. J. Fabryckyand Paule. TorgersenAn Inrrodutton to P.E.R.T.‐C.P.M.By B. N. Bakerand R. L. ErisProject Management and Control: Volume II Applied Operational Planning. By R. L. MartinoProject Management and Controi: Volume III Allocating and Scheduling Resources. By R. L. MartinoMARKETINGThe Marketing of Industriai Products. Edited by AubreyWilsonMarketing in a Competitive Economy. By LeslieW. RodgerMarketing Research Management. By A. B. Blankenshipand J. B. DoyleDistribution in a High‐level Economy. By ReavisCoxin association with CharlesS. Goodmanand ThomasC. FichandlerOn Knowing the Consumer. Edited by JosephW. NewmanMarketing Communications: a Behavioral Approach to Men, Messages, and Media. By EdgarCraneMarketing Management: A Behavioral Systems Approach. By GeorgeA. Field, JohnDouglasand LawrenceX