THE USE OF A DESCRIPTIVE COVER LETTER AND SECRETARY PRE‐LETTER TO INCREASE RESPONSE RATE IN A MAILED SURVEY
作者:
LYNDON G. FURST,
W. PETER BLITCHINGTON,
期刊:
Personnel Psychology
(WILEY Available online 1979)
卷期:
Volume 32,
issue 1
页码: 155-159
ISSN:0031-5826
年代: 1979
DOI:10.1111/j.1744-6570.1979.tb00475.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
This study examined the effects of two variables—descriptive cover letter and pre‐letter to respondent's secretary—on response rate to a mailed survey. Two hundred randomly selected Michigan elementary school principals were sent the Eysenck Personality Inventory. There was no significant difference (χ2= .55,p>.05) in the rate of response between those administrators who received the descriptive cover letter and those who received no descriptive cover letter. However, those whose secretaries had been sent a pre‐letter responded at a higher rate (χ2= 11.70,p<.001) than those whose secretaries received no p
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