Family Communication Patterns and Marketplace Motivations, Attitudes, and Behaviors of Children and Mothers
作者:
LES CARLSON,
ANN WALSH,
RUSSELL N. LACZNIAK,
SANFORD GROSSBART,
期刊:
Journal of Consumer Affairs
(WILEY Available online 1994)
卷期:
Volume 28,
issue 1
页码: 25-53
ISSN:0022-0078
年代: 1994
DOI:10.1111/j.1745-6606.1994.tb00813.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
This study examined the relation between family communication patterns (FCP) and mothers' marketplace motivations, attitudes, and behaviors (MAB). Adolescents' prediction accuracy of mothers' consumption motivations was also investigated. Results indicate mothers' materialistic and shopping tendencies, advertising attitudes, information use, and consumption motivations are linked to FCP. Adolescents' predictions of mothers' consumption motivations coincided with mothers' self‐reported motivations. The findings suggest that FCP may play a role in the acquisition of marketplace MA
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