In the present communication a simple and rapid spectrophotometric method for the determination of titanium is described. The method is based on the reaction of Ti(IV) with a newly synthesized reagent, 6-(4-nitrophenylazo)-3,4,5-trihydroxy benzoic acid (NATHB), in ethanol medium at pH 3.2 to 4.2. The complex exhibits an absorption maximum at 495 nm and Beer's law is valid over the range of 0.04 – 1.00 μg.ml−1Ti. The molar absorptivity is 3.48 × 104dm3.mole−1. cm−1. Most of the foreign metal ions and anions do not produce any colorations with NATHB at selected conditions. Based on these results, a simple and direct spectrophotometric method with high selectivity and sensitivity was proposed. The method has been successfully applied for the determination of titanium in 5 soil and 3 standard geochemical samples.