The effects of varying marketing policies and conditions on the economic ordering quantity
作者:
HAUL. LEE,
MEIRJ. ROSENBLATT,
期刊:
International Journal of Production Research
(Taylor Available online 1986)
卷期:
Volume 24,
issue 3
页码: 593-598
ISSN:0020-7543
年代: 1986
DOI:10.1080/00207548608919752
出版商: Taylor & Francis Group
数据来源: Taylor
摘要:
In this study, models for obtaining economic order quantities (EOQ) are considered which take into account the effects of advertising, price elasticity and economies of scale, and the possibility of some ordered items being defective. An earlier model by Subramanyam and Kumaraswamy (1981) is shown to be restrictive in its treatment of the effects of defective items. To correctly model there effects, three different scenarios for dealing with defective items are considered and the resulting EOQ models presented. Special cases are also considered. It is shown that the earlier model can lead to incorrect economic order quantities in these scenarios.
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