ABSTRACT: The Hydrologic Engineering Center, Corps of Engineers, has been engaged in research, training, and project assistance in non‐structural flood control planning for Corps offices across the United States since 1975. Lessons learned from this experience deal with the role of nonstructural measures in flood plain management, the role of creativity in analysis, the role of analysis, and tools for analysis. The role of nonstructural measures in flood control planning depends upon the scale of the problem, the nature of the measure, the degree of protection desired, and whether damage is to existing or future property. An earnest seeking for nonstructural opportunities, a field presence for their formulation, and compatbility with local infrastructure plans are prerequisite to creative use of nonstructural measures. Analysis is a necessary complement of creativity. Several tools for nonstructural analysis have been developed and applied to flood problems involving several hundred and several thousand structure