A rolling texture transition from the (110) [1¯12] common silver type to the (123) [4¯1¯2] copper type was produced in high‐purity silver by changing the temperature of deformation. The texture determined at 0°C for a strip rolled at 0°C was a simple (110) [1¯12]. Rolling at 200°C produced a texture of the (123) [4¯1¯2] type, plus a cube texture component due to partial recrystallization. Our results also suggest that the relatively high oxygen content in common silver is probably not responsible for the formation of the (110) [1¯12] texture. The change in texture from one type to the other in high‐purity silver can be obtained by merely varying the rolling temperatures.