Two new mesogenic series have been synthesized. They have the same main core which contains four aromatic rings, with two lateral substituents on the same side of one of the inner rings. One of the substituents is a 4-chlorobenzyloxy group and the second is an alkoxy chain. The positions of the lateral substituents are different in the two series. Despite the large aromatic branch, an enantiotropic nematic phase is obtained for most of the compounds. The orientational ordering behaviour of these new compounds has been investigated by C-13 NMR, and two isomeric compounds containing a lateral dodecyloxy chain were chosen for the study. The order parameters of the chain were obtained by a 2D C-13 NMR technique with variable angle spinning. The temperature dependence of the order parameters was determined using the C-13 chemical shifts with slow spinning of the sample parallel to the magnetic field. The first methylene fragment in each lateral substituent of each compound has a positive C-H bond order parameter, implying that this fragment adopts a cis conformation in the nematic phase. The two lateral substituents are folded back along the mesogenic core in opposite directions. The lateral chain is found to be roughly aligned along the molecular long axis imposed by the core, whereas the para -axis of the phenyl ring in the lateral aromatic branch makes a considerable angle with the molecular long axis. It was also found that the different patterns of substitution do not affect the position of the molecular long axis to any large extent.