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Market and market segment portfolio assessment for hospitals

 

作者: Scott MacStravic,  

 

期刊: Health Care Management Review  （OVID Available online 1989）
卷期: Volume 14, issue 3  

页码: 25-32

 

ISSN:0361-6274

 

年代: 1989

 

出版商: OVID

 

数据来源: OVID

 

摘要:

Frequent and ongoing assessment of a hospital's market size, share of market, and share of mind can have significant implications for marketing efforts.

 

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