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A Long-range Planning Case Study

 

作者: CantleyM. F.,  

 

期刊: Journal of the Operational Research Society  (Taylor Available online 1969)
卷期: Volume 20, issue sup1  

页码: 7-20

 

ISSN:0160-5682

 

年代: 1969

 

DOI:10.1057/jors.1969.4

 

出版商: Taylor&Francis

 

数据来源: Taylor

 

摘要:

AbstractA description of a long-range planning project undertaken by B.I.S.R.A. for an engineering company. The project developed a systematic, structured methodology and applied it to the current strategic problems. A three-level integrated planning system was proposed: Strategic (10-15 year) planning of the company's broad areas of interest; Development (5-year) planning of specific projects within these; and Fiscal (short-term) planning. The application of the analysis to the current situation identified and quantified forecast shortcomings relative to objectives, and provided a reasoned basis for planning how to overcome these shortfalls or realistically revise objectives. Included in the proposals was an organization of the planning function designed to secure the co-operation, consent and commitment of the line departments.

 

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