Business innovation in the UK
作者:
D. A. Littler,
R. C. Sweeting,
期刊:
R&D Management
(WILEY Available online 1984)
卷期:
Volume 14,
issue 1
页码: 1-9
ISSN:0033-6807
年代: 1984
DOI:10.1111/j.1467-9310.1984.tb00503.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
AbstractIt is argued that a viable and durable solution to corporate maturity is new business development (NBD). An idealised process for NBD is outlined. The results of an in‐depth study of fourteen UK firms’ experience in NBD, including a case study of one NBD, illustrate the problems with this approach, and some suggestions for overcoming these are advan
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