The reaction between cyclohexan-1,2-dione bissalicyloylhydrazone and titanium(IV) has been studied spectrophotometrically. An orange complex (λ = 470 nm, ε = 1.49 × 1041.mol−1.cm−1) is quickly formed at pH 1–2.5 in a 3+2 V/V ethanol/water medium. Interferences (more than 65 species) have been investigated. In presence of some masking agents most of metal ions do not interfere. The orange complex has been satisfactorily used for the determination of titanium in amphibolites, granites, suspended matter, Portland cement, bauxite, cast iron and duraluminium alloy. The results are compared with those obtained using AAS and ICP methods.