AbstractSeveral knowledge‐sharing and problem‐solving roundtable groups, composed primarily of marketing executives from Fortune 500 companies, were studied through participant observation, analysis of audiotapes of the meetings, and unstructured follow‐up interviews. Ten categories of potential learning benefit were identified through theme analysis: (1) new knowledge, (2) conditions for discovery and insight, (3) colleague resource networks, (4) awareness of information resources, (5) broad knowledge base, (6) new cognitive skills, (7) definition and clarification of terminology, (8) confirmation of thought, (9) awareness of knowledge deficits, and (10) self‐comparison of professional competence. These ten benefits were then classified into three major domains (information access, cognitive development outcomes, and self‐evaluation) and analyzed for taxonomy de