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Assessing response quality. A self‐disclosure approach to assessing response quality in mall intercept and telephone interviews

 

作者: Alan J. Bush,   A. Parasuraman,  

 

期刊: Psychology&Marketing  （WILEY Available online 1984）
卷期: Volume 1, issue 3‐4  

页码: 57-71

 

ISSN:0742-6046

 

年代: 1984

 

DOI:10.1002/mar.4220010307

 

出版商: Wiley Subscription Services, Inc., A Wiley Company

 

数据来源: WILEY

 

摘要:

AbstractThere has been little, if any attempt to develop a standard operationalization of response quality in marketing research. Additionally, marketing studies using response quality have been almost exclusively mail surveys. This study employs a theoretical base from the Self‐Disclosure literature in operationalizing response quality in telephone and mall intercept interview

 

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