The Application of Discriminant Analysis to the Prediction of Sales Forecast Uncertainty in New Product Situations
作者:
MoreRoger A.,
LittleBlair,
期刊:
Journal of the Operational Research Society
(Taylor Available online 1980)
卷期:
Volume 31,
issue 1
页码: 71-77
ISSN:0160-5682
年代: 1980
DOI:10.1057/jors.1980.9
出版商: Taylor&Francis
数据来源: Taylor
摘要:
AbstractManagers' estimates of sales forecast uncertainty for a new product are critical to an effective risk analysis. This research utilizes discriminant analysis to analyze sales forecast errors in past new-product ventures. Using the past ventures, a linear discriminant function is established from relevant market variables by which future ventures may be allocated to one of two populations depending on the probabilities that their sales forecast uncertainty will be low or high.
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