Biological control of the sweetpotato whitefly,Bemisia tabaci(Gennadius), was undertaken using augmentative releases of the commercially available parasitoid,Encarsia formosaGahan, on commercial poinsettia (Euphorbia pulcherrimaWild.) stock plant production. Weekly releases of three to five parasitoids per plant were begun soon after the crop was planted (14 April) and continued until the end of poinsettia cutting production (1 September). The effect ofE. formosaon the development ofB. tabaciwas significant on 14 and 16 of 21 weekly sampling dates for adults and immatures, respectively (unpairedttest,P= 0.05). In control cages, there were approximately a 10- and 100-fold greater number of adult and immature whitefly populations recorded, respectively, compared with the biological control area. Applications of insecticidal soap were required four times over the 5-mo duration of the trial when the level of whiteflies caught on yellow traps exceeded an a priori threshold level of 10–15 whiteflies per trap. Although a dramatic decrease in the whitefly population was observed in the biological control area, this was not sufficient to prevent whitefly egg deposition on terminal growth, which is the harvestable product. A combination of parasitoid releases, applications of insecticidal soap, and roguing obviously infested cuttings were required to produce export-quality cuttings. The strategy of using biological control in ornamental crop production is discussed in light of these results.