Book reviews in this articleAnspach, Karlyne.The Why of Fashion.Bauer, Raymond A. and Stephen A. Greyser.Advertising in America: The Consumer View.Baker, Samm S.The Permissible Lie, The Inside Truth About Advertising.Britton, Virginia.Personal Finance.Gilboy, Elizabeth W.A Primer on the Economics of Consumption.Fox, Harold J.The Economics of Trading Stamps.Moore, Geoffrey H. and Philip A. Klein.The Quality of Consumer Instalment Credit.Massy, William F., Ronald E. Frank and Thomas M. Lodahl.Purchasing Behavior and Personal Attributes.