A simple and fast algorithm for image referencing of the NOAA (National Oceanic and Atmospheric Administration) AVHRR (Advanced Very High Resolution Radiometer) data has been derived to facilitate the identification of geographic co-ordinates corresponding to any pixel on an NOAA image and vice versa. The procedure assumes a spherical Earth and circular orbit and takes into account the effects due to the Earth's rotation and oblateness and the scan skew. Inputs to the procedure are the ascending nodal longitude and lime, the time of the first scan line and one ground control point (GCP). The effects of an ellipsoid Earth and an elliptical orbit are corrected by using the GCP to adjust the spacecraft altitude and inclination angle. No detailed emphemeris data arc required. The average r.m.s. errors obtained by comparing with independent sets of well-distributed GCPs for each image are about 2 pixels and 2 lines or 3 km displacement. Results from the procedure are illustrated by the rectification of NOAA images over France.