FIGURATIVE LANGUAGE AND SOURCE CREDIBILITY: A PRELIMINARY INVESTIGATION AND RECONCEPTUALIZATION1
作者:
N.L. REINSCH,
期刊:
Human Communication Research
(WILEY Available online 1974)
卷期:
Volume 1,
issue 1
页码: 75-80
ISSN:0360-3989
年代: 1974
DOI:10.1111/j.1468-2958.1974.tb00255.x
出版商: Blackwell Publishing Ltd
数据来源: WILEY
摘要:
This study investigated the effects of figurative language on perceived source credibility. Subjects read one of five messages: literal, brief metaphor, extended metaphor, brief simile, or extended simile, and then responded to credibility and attitude scales. Results indicated that the use by a message source of an extended metaphor, an extended simile, or a brief simile enhanced the perceived authoritativeness of the source.
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