Equilibrium market share—a measure of competitive strength
作者:
Aneel Karnani,
期刊:
Strategic Management Journal
(WILEY Available online 1982)
卷期:
Volume 3,
issue 1
页码: 43-51
ISSN:0143-2095
年代: 1982
DOI:10.1002/smj.4250030104
出版商: John Wiley&Sons, Ltd.
数据来源: WILEY
摘要:
AbstractIf an oligopoly is modelled as a non‐zero‐sum game, then the market shares associated with an equilibrium solution can be interpreted as measuring the competitive strength of the firms. By comparing afirm's equilibrium market share with its actual market share, one can conclude whether the firm has positive or negative growth potential in terms of market share, which has some implications for its investment strat
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