In brief: Data suggest that an employee fitness program in a large corporation is not only an attractive fringe benefit but a profitable investment as well. Fitness programs have resulted in decreased absenteeism, reduced health care costs, and increased productivity. Developing and marketing a fitness program requires months of well-planned activity that includes forming a fitness committee, hiring a program coordinator, planning and equipping the proposed exercise facility, getting the support of top management, and generating publicity. Cost is a big consideration, but the savings seem to outweigh the expense of a successful corporate employee fitness program.