Strategic flexibility in product competition
作者:
Ron Sanchez,
期刊:
Strategic Management Journal
(WILEY Available online 1995)
卷期:
Volume 16,
issue S1
页码: 135-159
ISSN:0143-2095
年代: 1995
DOI:10.1002/smj.4250160921
出版商: John Wiley&Sons, Ltd.
关键词: strategic flexibility;resource flexibility;coordination flexibility;managerial innovation;technological innovation;dominant logic
数据来源: WILEY
摘要:
AbstractThis paper investigates competition in dynamic product markets from combined resource base and strategic flexibility perspectives. A concept of strategic flexibility in product competition is developed in which flexibility depends jointly on (1) the resource flexibility of the product creation resources avaialble to a firm and (2) the coordination flexibility of the firm in using its available resources in product markets. Two recent technological innovations affecting product creation processes—CADD/CIM systems and modular product design—are argued to have greatly increased the potential flexibilities of key product creation resources. Managerial innovations in the use of these technologies have also led to important new coordination flexibilities. The combination of recently achievable resource and coordination flexibilities is argued to have transformed the competitive environments of many product markets, leading to new kinds of product strategies, new organizational forms, and a new dominant logic for competing in dynamic product mark
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