Shopping patterns: An exploration of some situational determinants
作者:
Bruce E. Mattson,
Alan J. Dubinsky,
期刊:
Psychology&Marketing
(WILEY Available online 1987)
卷期:
Volume 4,
issue 1
页码: 47-62
ISSN:0742-6046
年代: 1987
DOI:10.1002/mar.4220040106
出版商: Wiley Subscription Services, Inc., A Wiley Company
数据来源: WILEY
摘要:
AbstractGiven the importance of specific behaviors, particularly choice behaviors, to marketing decisions, researchers have focused much of their attention on investigating determinants of choice behavior. Broader units of analysis, namely patterns of consumer behaviors, however, may also be useful in shaping marketing strategy. In fact, some research demonstrates that definite consumer shopping patterns exist. The present study goes beyond previous research by investigating the situational influences of time pressure and gift/self shopping on prestore and store visit shopping patterns.
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