In some cases, the major risk encountered by an industry seeking to site a facility is that of community acceptance. Without community acceptance of a proposed project, construction can be delayed, taxes can be prohibitive, and operations can be prevented through the opposition and influence of local groups. This paper describes the community acceptance risk, the traditional industrial approach to countering local opposition, and a positive approach to achieving community acceptance. This positive approach entails careful site selection; affirmative management of the community acceptance problem, including explicit planning of the community acceptance effort, assignment of staff with specific responsibilities to implement plans, and a budget for mitigating the impacts of the project on the community; acquisition of sufficient land to buffer unavoidable impacts of the project; a carefully formed corporate policy on the public release of information concerning the project; and constructive participation in state and local government policy development.