To explore the factor of public opinion as a component of professionalism, the prestige ratings of rehabilitation occupations, as given by a representative national sample replicating the North‐Hatt technique, are analyzed. Visibility of an occupation does not necessarily increase prestige. Segmental visibility varies by exposure to the needs served by an occupation and by familiarity arising from work experiences. Stereotyping in terms of broad occupational categories, however, appears more likely to form lay opinion than specific job knowledge. Attitudes of particular segments, rather than general public views, are considered critical in professionalis