Electricity prices in Sweden will most probably double, or more, during the next 10 to 15 years as a result of the decision to discontinue nuclear power production. This will substantially change the comparative advantage of all forest‐based product industries, some to the worse, some to the better. Roundwood prices and fellings will be affected and possibly the competitive position of wood‐based energy production. This paper estimates various types of effects with a long run pulpwood market model. The effects on electricity intensive production (CTMP, newsprint, etc.) may be drastic. However, the fall in total industrial consumption and price of pulpwood will be limited. The reduction in price is not sufficient to make pulpwood economically attractive as fuel. Own‐price elasticities of electricity demand are greater than reported elsewhere.