Alternative selection strategies in the bull dam path were investigated to reduce the magnitude of bias. The study's objective was to examine the effect of alternative strategies under the assumption of particular biases. Bias in the evaluation of bull dam estimated breeding values (EBVs) causes an estimated reduction of 32% in their genetic superiority, compared with the theoretical potential. Biased evaluations caused selection of too many bull dams from later lactations. Two alternative strategies were developed to account for existing bias. Results suggested that the influence of bias could be reduced. The estimated improvement in selection response was 11–13% higher than current practice. Problems with biased EBVs in conventional breeding schemes are discussed and a method to counteract bias from future breeding schemes is presented.