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Public relations marketing: Applying public relations techniques to the marketing mix

 

作者: Robert Ristino,  

 

期刊: Health Care Management Review  （OVID Available online 1989）
卷期: Volume 14, issue 2  

页码: 79-85

 

ISSN:0361-6274

 

年代: 1989

 

出版商: OVID

 

数据来源: OVID

 

摘要:

Public relations plays an important role in the marketing mix. To use public relations effectively, marketers should become more familiar with its function and techniques.

 

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