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Dealing With the News Media: Effective Communication Strategies for Medical Examiners

 

作者: Christopher Kelly,  

 

期刊: The American Journal of Forensic Medicine and Pathology  (OVID Available online 1998)
卷期: Volume 19, issue 2  

页码: 181-185

 

ISSN:0195-7910

 

年代: 1998

 

出版商: OVID

 

关键词: News media;Community relations;Media relations;Mass disasters;Prepared statements;Interviews;Press conferences

 

数据来源: OVID

 

摘要:

Medical examiners have responsibilities that often result in news media coverage that can bring unwanted attention. Dealing with the news media is always a learning process, but various resources exist to help in maintaining credibility. Local offices should consider establishing proactive community relations and media relations programs. Appropriate steps should be taken to manage media relations, including the appointment of an official spokesperson and regular use of the prepared statement. This article also explores the benefits of being prepared for media interviews, offers advice for responding to the media following a mass disaster, and examines options for dealing with a media investigation. Medical examiners, coroners, investigators, and other forensic experts have responsibilities that frequently bring them in contact with the news media. Today, a crime scene investigation is not complete without media attention. We now live in an era of "CNN journalism," in which local investigations may be propelled into the national spotlight. Unfortunately, the result can be unwanted attention. What resources can medical examiners rely on to better manage the news media? What can you do to maintain credibility? There are a number of options available, all of which can easily put into practice.

 



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