Communication and Innovation in Indian Villages
作者:
Satadal Dasgupta,
期刊:
Social Forces
(OUP Available online 1965)
卷期:
Volume 43,
issue 3
页码: 330-337
ISSN:0037-7732
年代: 1965
DOI:10.2307/2574762
出版商: The University of North Carolina Press
数据来源: OUP
摘要:
Sources of information vary with the farmers' socioeconomic status and type of practice for which information is sought. When the farmers are divided into three groups—innovators, early adopters, and late adopters—according to immediacy of response to an innovation—the innovators are found to utilize institutionalized sources, while late adopters rely more upon noninstitutionalized sources. The position of early adopters is intermediate. This relationship was tested by interviewing 246 farm families of Baraset region in West Bengal, India, about their sources of information for nine improved agricultural practices.
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