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Market research: when, why and how

 

作者: Roberta Clarke,   Linda Shyavitz,  

 

期刊: Health Care Management Review  （OVID Available online 1982）
卷期: Volume 7, issue 1  

页码: 29-34

 

ISSN:0361-6274

 

年代: 1982

 

出版商: OVID

 

数据来源: OVID

 

摘要:

Professional market research can help health care organizations find needed answers to specific questions. Successful research requires cooperation between the consultant and top hospital management.

 

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