Three hypotheses are formulated: ( 1) the shorter the product life cycle is for products, the more has to be invested in the education of associates; ( 2) the more money that is invested in RϵD, the more has also to be invested in the associates’ education ( not only Rϵ;D associates) ( 3) the shorter the product life cycle is, the closer should be the contacts with universities. The three hypotheses have been proven valid according to findings from companies producing products in the three industrial fields of handicap aids, automobiles and telecommunications technology.