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Informational Inputs as Influences on Efficient Consumer Decision‐Making

 

作者: GEORGE B. SPROLES,   LOREN V. GEISTFELD,   SUZANNE B. BADENHOP,  

 

期刊: Journal of Consumer Affairs  （WILEY Available online 1978）
卷期: Volume 12, issue 1  

页码: 88-103

 

ISSN:0022-0078

 

年代: 1978

 

DOI:10.1111/j.1745-6606.1978.tb00635.x

 

出版商: Blackwell Publishing Ltd

 

数据来源: WILEY

 

摘要:

The effects of consumer information and consumer sophistication on the ability of consumers to make purchases offering the greatest benefits were examined. It was found that consumer information enhances the likelihood that consumers will make efficient choices of products. Consumer sophistication was also found to be an intervening variable in consumers' use of information.

 

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