Books reviewed in this article:Chapman, John M. and Robert P. Shay,Licensed Lending in New York.Kawaja, Michael,The Regulation of the Consumer Finance Industry: A Case Study of Rate Ceilings and Loan Limits in New York State.Furuhashi, Y. Hugh and E. Jerome McCarthy,Social Issues of Marketing in the American Economy.Hunter, Beatrice Trum,Consumer Beware.Katona, George, Burkhard Strumpel, and Ernest Zahn,Aspirations and Affluence.Simon, Julian L.,Issues in the Economics of Advertising.Warmke, Roman F., Wyllie, Eugene D., Wilson, W. Harmon and Eyster, Elvin,Consumer Economic Problems.