Physicists have made important contributions to many areas of Ford Motor Company activity, particularly in areas of basic and applied research and product development. A number have assumed positions with management responsibility. Many of the technical problems facing the automotive industry today require a fundamental understanding, and the ability of physicists to contribute to the solution of these problems is greater now than it has been in the past. The present paper discusses some of these problems, and also traces a few case histories of physicists at Ford Motor Company; these illustrate the wide diversity of career paths for persons entering industry with a physics background.