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Proposition d'heuristiques pour l'aide à la décision d'implantation d'offres commerciales

 

作者: Philippe Robert Demontrond,   Daniel Thiel,  

 

期刊: Journal of Decision Systems  （Taylor Available online 2000）
卷期: Volume 9, issue 2  

页码: 245-268

 

ISSN:1246-0125

 

年代: 2000

 

DOI:10.1080/12460125.2000.9736712

 

出版商: Taylor & Francis Group

 

关键词: Merchandising;Category Management;commercial localisation;simulated annealing;genetic algorithm;Merchandising;Category Management;implantation commerciale;recuit simulé;algorithme génétique

 

数据来源: Taylor

 

摘要:

This paper tackles the physical organisation of commercial spaces and more particularly, merchandising issues. Practically, this work consists in optimising the localisation of different offers according to their functional interdependencies. After a mathematical formulation of this NP-complete problem, we propose a working protocol based on two heuristic procedures, one by using simulated annealing techniques and another one by using genetic algorithms.

 

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