AbstractLife‐Cycle Assessment (LCA) is an analytical tool that evaluates the environmental consequences of a product, process, or activity across its entire life cycle. LCA is used internationally by government and industry to obtain a comprehensive perspective of the interactions between an activity and the environment and provides a method to systematically identify opportunities for improvement. The framework is integrated into environmental management programs motivated by market awareness, public perception, and cost savings. The use of LCA is driven by external forces such as eco‐labels and the recent development of the ISO 14000 standards. However, LCA has many shortcomings that need to be addressed. The concerns of poor data quality, data availability, high implementation costs, subjectivity, and lack of standardization have sent LCA into a state of flux.In light of the recent surge of interest in LCA, the authors of this article have conducted a corporate survey that targets the implementation of LCA. Their goal is to determine the level of activity of LCA among known practitioners and to elucidate common themes. This article presents their findings from responses by 34 companies that were known to be actively involved in LCA or contemplating its future