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Heuristic adjustment of long-range sales forecasts

 

作者: MARVINM. JOHNSON,   MORRISH. SCHNEIDER,  

 

期刊: International Journal of Systems Science  (Taylor Available online 1976)
卷期: Volume 7, issue 7  

页码: 791-809

 

ISSN:0020-7721

 

年代: 1976

 

DOI:10.1080/00207727608941965

 

出版商: Taylor & Francis Group

 

数据来源: Taylor

 

摘要:

The components of long-range sales forecasting are considered as an entire system. Thus, rather than dealing with the improvement of mathematical models to forecast sales, or to consider group dynamics for ‘ bottom-up ’ forecasting, attention is focused on an adjustment to the existing forecast. This enables the adjusted forecast to provide a more accurate estimate without modifying the basic procedures. In addition, this technique provides a confidence interval for the single-valued sales estimate.

 

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