Heuristic adjustment of long-range sales forecasts
作者:
MARVINM. JOHNSON,
MORRISH. SCHNEIDER,
期刊:
International Journal of Systems Science
(Taylor Available online 1976)
卷期:
Volume 7,
issue 7
页码: 791-809
ISSN:0020-7721
年代: 1976
DOI:10.1080/00207727608941965
出版商: Taylor & Francis Group
数据来源: Taylor
摘要:
The components of long-range sales forecasting are considered as an entire system. Thus, rather than dealing with the improvement of mathematical models to forecast sales, or to consider group dynamics for ‘ bottom-up ’ forecasting, attention is focused on an adjustment to the existing forecast. This enables the adjusted forecast to provide a more accurate estimate without modifying the basic procedures. In addition, this technique provides a confidence interval for the single-valued sales estimate.
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