首页   按字顺浏览 期刊浏览 卷期浏览 Corrective advertising information processing by teenagers
Corrective advertising information processing by teenagers

 

作者: BRENDA STERNQUIST,   KAREN CLARK,  

 

期刊: Journal of Consumer Studies&Home Economics  （WILEY Available online 1988）
卷期: Volume 12, issue 1  

页码: 49-58

 

ISSN:0309-3891

 

年代: 1988

 

DOI:10.1111/j.1470-6431.1988.tb00466.x

 

出版商: Blackwell Publishing Ltd

 

数据来源: WILEY

 

摘要:

In this study teenagers' understanding of corrective advertisements was measured at three levels: beliefs, attitudes and behavioural intentions. The results support the use of beliefs rather than attitudes or behavioural intentions to detect deception.

 

点击下载:  PDF (465KB)



返 回