AbstractWe consider here the energy consumption characteristics of migrants and nonmigrants in two northern Wisconsin counties characterized by relatively rapid growth as areas of retirement and recreational activities. Migrants from metropolitan areas use more electricity when measured at the meter and report driving more. Both of these differentials are sustained even after controlling for personal and behavioral variables, appliance ownership, and type of energy use. Metropolitan migrants do not spend more for space heating, although there is again a positive effect on space heating energy consumption net of the other variables. We conclude that metropolitan migrants make an energy impact on the area, due in part, to their characteristics, housing, and type of energy consumption, but also because of differences in the way they use energy. In these ways they add an element of heterogeneity to the rural community, as well as increased demand for energy consumption.